Our DNA
We specialize in curating performers, dancers, musicians, emcees, and F&B vendors that bring energy, flavour, and culture to events. Whether it’s a brand lunch, mall activation, or culture showcase, we provide the people and experiences that make events come alive.
Born from the intersection of street dance culture and F&B lifestyle, Soul Fresh is founded by creatives who don’t just observe youth culture – they help shape it.
(01)We are the Scene
We don’t just work with dancers and performers – WE ARE THEM. With deep roots in Malaysia’s dance community, we have direct access to real talent, crews, and culture. No gimmicks. No Posers.
(02)We Bring the Flavour
With our F&B background, we know how to curate vendors that do more than serving food – they serve atmosphere. From food trucks to artisanal drinks, we help make your event a full sensory experience.
(03)We Speak Youth
We stay plugged into youth culture. From streetwear to Tiktok, from campus vibes to music trends, we deliver everything that feels current, cool, trendy, and crowd-ready.
TheCrew
From the street to the stage, and straight to your event. We are movement makers.
Jackson Boogie J
A pioneer in Malaysia’s street dance scene, specializing in popping. He brings over 15 years of experience as a performer, coach, judge, and event organizer. He’s not just part of the scene, he helped build it. At Soul Fresh, Jackson leads talent curation and performance direction, ensuring that every dancer or act we deliver feels real, relevant, and electric.
Ayumi
A Malaysian professional dancer, choreographer, and educator, and the Director of Freakz Dance Academy. A pioneer of Malaysia’s Waacking dance scene, she has over 27 years of experience, performed with Mizz Nina, collaborated with Jay Park, and is dedicated to developing and uplifting the local dance community.
Ayumi
Edmund Wong
coming from a solid background in trading and business development, serves as the bridge between creative and the corporate. Calm, strategic, and focused, he translates Soul Fresh’s energy into language that brands, agencies, and partners connect with – making sure what we do on stage makes business of stage.
Nurul
J Moo
A dancer and creative who loves sharing Popping, music, and culture. With 13 years of dance experience, 6 years of teaching, 5 years in production, and 2 years as a DJ, I bring a well-rounded artistic approach to everything I do.
Juice Boogie
with 15+ years of popping experience, I express rhythm and emotion through movement while continually evolving my style. I also run a 10-year F&B business, where creativity and discipline shape my approach to both dance and life.
Jayna
with a background in business administration, love discovering new things, working on meaningful projects, and connecting with people who share similar interests.
Kz Gan
12+ years in the breaking scene. Toprock-focused, shaped by Ynot’s influence. Off the floor, 7 years in the F&B grind and over a year in sales and purchasing. Same mindset, same fire ; different arena.
Kelvin
Kelvin (Super K) is a popping specialist with 16 years of experience, active in battles, showcases, and cyphers. His 7-year sales background adds consistency and professionalism to his dance and work ethic.
Together, they form a Soul Fresh team that functions as an entertainment and F&B force that plugs culture directly into your event space.
Whether you’re looking for show-stopping performers or crowd-pulling food vendors, we bring soul, structure, and street-smart execution.